A website crawl is the process of using a tool to automatically scan a website and identify any technical SEO issues.
A well-structured website is easy for both users and search engines to navigate. During this step of the audit, you’ll want to look for issues such as a lack of clear hierarchy, poor internal linking, and a confusing site structure.
Make sure the website has a clear and logical navigation menu, and that it’s easy for users to find what they’re looking for.
3. Analyze the Website’s Content:
The content on a website is one of the most important factors for SEO. During this step of the audit, you’ll want to review the website’s content and look for issues such as thin or duplicate content, keyword stuffing, and a lack of meta tags.
You should also check that the website has enough high-quality content, and that it’s well-organized and easy to read.
4. Check the Website’s Performance:
This step of the audit involves analyzing the website’s performance using tools such as Google Analytics and Google Search Console. You’ll want to look for issues such as high bounce rates, low engagement, and poor conversion rates.
These issues can indicate that there are problems with the website’s user experience or content that need to be addressed.
5. Check the Website’s Mobile Optimization:
With the increase of mobile usage, it’s important to make sure the website is mobile-friendly and that it’s optimized for different screen sizes and devices.
Google now uses mobile-first indexing, which means that the mobile version of a website is used to index and rank pages from that site, so it’s important to make sure your website is responsive and loads fast on mobile devices.
6. Check the Website’s Speed:
A website’s loading speed is an important factor for SEO. Use a tool such as GTmetrix or Google’s PageSpeed Insights to check the website’s loading speed and identify any issues that may be causing it to load slowly.
This could be caused by large images, too many scripts, or other issues that need to be addressed.
7. Check the Website’s Security:
Make sure the website has an SSL certificate and that it’s being served over HTTPS. This will help to protect sensitive information and ensure that the website is secure for users.
8. Check the Website’s Backlinks:
Backlinks are links from other websites to your website. Use a tool such Ahrefs, Semrush where you can go and audit the backlinks they tell you which backlinks are good and which are not Then you can create good quality backlinks.